The general objectives of this sequence are as follows: 

• provide participants with a general understanding of crisis communication
• understand public perceptions and expectations
• the role of the media
• identify the communication challenges posed by crises 

Be able to define a communications strategy, taking into account the different audiences involved, the available means of communication and the content to be communicated.  

Know which expressions to favour or avoid in crisis communication. Be able to bring a crisis to an end.